Your Funnel is F*ck’d - How to Fix Your Go-To-Market Strategy
Outdated sales funnels create friction between internal teams, deliver the wrong outcomes, and stall revenue growth. We’ll explore a new paradigm, the bowtie funnel, that integrates 3 sets of Revenue Systems (Attraction Systems, Acceleration Systems, and Activation Systems) to create alignment across the organization, provide focus on the best GTM strategies, and ensure reliable revenue growth, helping leaders at B2B SaaS/SwaS and Professional Services firms break through revenue barriers.
Presented by: Mark Osborne, Fractional Chief Revenue Officer, Modern Revenue Strategies
The Ultimate Guide to Losing B2B Buyers — Fast
B2B buyers are doing more of their own research before reaching out to companies. Which means we have to be ready to meet buyers where they are in their journey and give them what they need to progress. I’ll break down the traditional tactics that consistently erode trust, stall pipeline and lose deals. Then highlight how you can adapt to better align your marketing and sales motions with how modern buyers actually buy.
Presented by: John Johansen, Sr. Director, Demand Generation and ABM at Delinea
Building Marketing Functions 0-1 (Startup vs. Enterprise)
First marketing hire at your org? First marketer owning your vertical (eg. Fashion, Auto, Hospitality?) Attend this session to hear learnings from a marketer who has been both.
About the presenter: With 11+ years of experience, Karen has built functions within analytics, product marketing, and lifecycle marketing at B2C and B2B2C companies ranging from early stage startups to enterprise-level orgs and will share more about what a 30-60-90 day trajectory looked like at companies of all sizes, including a player-coach approach, hiring practices, and how to socialize your new function and team with stakeholders of all levels.
Presented by: Karen Zhang, Former Head of Product Marketing, Fashion, eBay
Unlocking Consumer Behavior: Leveraging Digital Insights for Smarter Business Decisions
Nagarro’s Digital Consumer Insights service integrates market research, consumer psychology, and sociocultural anthropology to help organizations decipher and visualize complex consumer behaviors. By analyzing digital data, Nagarro enables businesses to understand their customers more deeply and deliver products and services that align with customer desires.
Presented by: Megan Mueller, VP – Business Development, Nagarro
Building a Lean Marketing Team Operations
Explore the strategic methods for constructing a streamlined marketing team operations. Attendees will gain insights into optimizing team structure marketing functions, leveraging digital tools for efficiency, and fostering a culture of adaptability to drive impactful marketing initiatives.
Presented by: Jaideep Deshpande, Executive Director of Strategy and Marketing at University of Illinois Chicago (UI Health – Dentistry)
Mastering Linkedin™ To Increase Sales
LinkedIn isn’t just a networking tool—it’s a powerful sales engine. But are you using it to its full potential? In this session, we broke down the latest strategies for cutting through the noise, sparking real conversations, and turning connections into customers.
What attendees walked away with:
– Insider tips on how the LinkedIn algorithm really works
– The secret to crafting posts that actually get engagement
– How to use comments and conversations to drive sales
– A simple, repeatable system to grow your brand and pipeline
Presented by: Richard Bliss, Social Selling Trainer & Expert at BlissPoint Consulting
