MARKETVERSE
Mastering Linkedin™ To Increase Sales – Deep Dive workshop
Presented by:
Richard Bliss, Social Selling Trainer & Expert at BlissPoint Consulting
LinkedIn isn’t just a networking tool—it’s a powerful sales engine. But are you using it to its full potential? In this session, we’ll break down the latest strategies for cutting through the noise, sparking real conversations, and turning connections into customers.
What you’ll walk away with:
- Insider tips on how the LinkedIn algorithm really works
- The secret to crafting posts that actually get engagement
- How to use comments and conversations to drive sales
- A simple, repeatable system to grow your brand and pipeline
If you’re ready to stop posting into the void and start making LinkedIn work for you, this is the session to be in
Automating Growth: Signal Integrity Across the Revenue Engine
Presented by:
Lara Shackelford, Senior Vice President, iCapital
Recent research from MIT and HBR shows that the vast majority of AI pilots fail to deliver measurable impact. The issue isn’t the technology—it’s that most efforts remain siloed in one function, without alignment across the revenue engine. In this session, Lara Shackelford shares how Sales, Marketing, and RevOps can break that pattern by connecting signals, enrichment, and automation into a unified system.
She’ll outline how AI agents inside CRM and marketing platforms, enrichment tools like Clay, and vibe codingtechniques can decode context, intent, and tone to trigger more relevant, real-time actions. The result is customer and prospect experiences that scale—and an AI strategy that doesn’t stall out after the pilot phase.
Takeaways:
- How AI agents and enrichment drive automation across Sales, Marketing, and RevOps
- Why vibe coding is essential for building context-rich, signal-driven systems
- A practical framework for avoiding the pitfalls that derail most AI pilots
Digital Marketing – Working Down the Funnel
Presented by:
James McNeal, Director ‑ Digital Marketing Programs, SHI International
As a marketer, you’ll gain actionable insights into:
- Understanding and targeting the right audience
- Creating compelling, platform-specific content
- Designing high-impact visuals that convert
- Leveraging data to make smarter marketing decisions
Unifying the Brand Voice: Integrated Marketing as a Catalyst for Long-Term Value
Presented by:
Bobby Agarwal, Global Head of Marketing, Veeqo/Amazon
ABM isn’t new—but doing it well at scale still eludes many enterprises. This tactical workshop will explore real-world examples of orchestrated ABM campaigns that drive revenue. Attendees will build a basic playbook, align messaging with sales, and discover how to use data to personalize outreach across buying committees.
Best Practices in Customer Acquisition: 5 Lessons Condé Nast Learned While Navigating Uncertainty
Presented by:
Sheena Hakimian, Senior Director, Digital Consumer Marketing, Condé Nast
News cycles don’t guarantee conversions anymore. Learn how brands like The New Yorker, Vanity Fair, and WIRED boosted acquisition by segmenting smarter, putting customers first, and taking bold risks that paid off. In just 30 minutes, you’ll leave with five actionable lessons to fuel your own growth.
Applying an Agency Model to Corporate Marketing
Presented by:
Lara Zier, VP, Digital Marketing, Voya Investment Management
It’s not uncommon for corporate marketing teams to find their resources are caught in a swirl of ad hoc requests, stretched by tool sprawl, operating under unclear ownership, and taking the path of least disruption. Let’s discuss how creating an internal agency framework can help accelerate stalled projects and provide the structure needed to drive successful cross-functional collaboration.
In this tactical discussion, let’s outline how you can implement scope discipline, project lifecycles, strategic resource allocation, and vital retrospectives. Create an operating model that values innovation and helps showcase real outcomes.
Join this session as Lara Zier, VP, Digital Marketing, Voya Investment Management shares insights into how to:
- Develop the foundations of your agency model and customize variables within the framework to align with your organization
- Identify which projects would benefit from the agency framework and the correct level of ‘disruption’ needed to move them forward
- Focus your approach to not over-complicate objectives, overwhelm teams, and compete with existing priorities.
- Leverage an adapted Agile methodology to improve cross-functional collaboration, create clear time-bound objectives, improve essential documentation, and showcase Marketing’s ability to hit KPIs
