Enhancing Your Virtual Event Strategy

2020 was a year of trial and error for many marketing executives navigating the world of virtual events. Despite a strong desire from the marketing community to get back to in-person experiences, virtual events are here to stay. Furthermore, as time progresses, the value the virtual world can bring continues to increase, establishing a virtual marketing strategy as a mainstay in long-term planning.

Join SINC and a panel of leading technology industry marketing executives to learn how to create a robust virtual event strategy that will help you reach your lead generation goals, continue to build brand awareness, and build a strong online community.

During this session, we will discuss a range of areas including:

• Developing multi-touch campaigns to target your audience 
• Converting virtual engagement into insights and data
• Utilizing partnerships to make your event more appealing to a wider audience
• Social engagement – creating a community for attendees to gather during or after the event
• Intimate vs large scale events – how to balance the two effectively