Needless to say, 2020 has been a challenge unlike any other previously experienced for companies of all sizes. Marketing executives have been on the frontline of this challenge, having to find new, innovative ways of reaching their audiences, with field marketing effectively removed from traditional strategies and plans. Although the pandemic has placed a heightened focus on the value and needs for companies to enhance their technology infrastructure, it has also created a noise unlike any heard before, making it increasingly more difficult for technology vendors and service providers to make themselves heard and their products stand out.
During this live discussion, we will hear from leading technology marketing executives on their experiences, challenges, lessons learned, and how they are planning for 2021 with so much uncertainty ahead of them.
Key areas of discussion will include:
– The challenges marketing teams have faced due to events and other marketing investments coming to a quick halt
– How to cut through the noise of the many ongoing virtual events targeted towards IT and Security executives
– How to increase email engagement and how to get through to prospects to drive attendance to virtual events
– Understanding how to create a marketing strategy with a decreased budget for 2021