The 150 Marketing Professionals responding to our recent survey felt this is an unprecedented time. The majority feel professionally challenged because:
- What used to work before doesn’t anymore. Events and many other marketing investment areas are inoperative.
- Budgets have been cut and aren’t likely to return to full health any time soon.
- A third are working on new products and marketing segments, but most do not have the go-to-market funding they need to launch.
- Many are working in the dark, owing to uncertainty about competition, economics, and the pandemic.
It’s happening to almost everyone in marketing! We’re all in this together.