What we hear over and over again is that Zero Trust has achieved buzzword status, right up there with digital transformation.
That’s because it now has a bit of a brand associated with a “modern” security model, and so vendors are riding the coattails of this term and creating market confusion.
Moreover, the term “zero trust” is problematic. In a world of data breaches, data abuses, and misinformation, many organizations are doubling down on the core values of TRUST, and so pitching a “zero trust” model to your c-suite is a challenge.
Join in this conversation with Okta to discuss going beyond the buzzword and see where the market is really at today and heading tomorrow.